Marketplace
Amazon
“Earth's Most Customer-Centric Company”
500M+ productsPrime deliveryGlobal marketplace
The world's largest online marketplace offering everything from electronics to groceries, with innovative services like Prime delivery, Alexa integration, and personalized recommendations that have redefined online shopping.
Key Features
Prime 1-day delivery, Amazon Fresh groceries, Alexa shopping, personalized recommendations, customer reviews, Amazon Pay, Prime Video, unlimited photo storage
- Founded
- 1994 by Jeff Bezos
- Prime Members
- 200M+ worldwide
- Specialties
- Everything, fast delivery
- Mobile App
- iOS, Android, Alexa
Marketplace
eBay
“Where the World Goes to Shop”
1.5B+ listingsAuction formatGlobal community
The pioneer of online auctions and marketplace selling, offering everything from rare collectibles to everyday items. A unique platform where buyers and sellers connect globally through auctions and fixed-price listings.
Key Features
Auction bidding, Buy It Now, seller ratings, global shipping, collectibles marketplace, eBay Motors, authenticity guarantee, payment protection
- Founded
- 1995 by Pierre Omidyar
- Active Users
- 182M+ buyers
- Specialties
- Auctions, collectibles, unique finds
- Mobile App
- iOS, Android
Department Store
Target.com
“Expect More. Pay Less.”
Same-day deliveryExclusive brandsStyle & value
America's favorite retail destination offering designer collaborations, exclusive brands, and everyday essentials with the convenience of same-day delivery and in-store pickup options.
Key Features
Same-day delivery, Order Pickup, Drive Up service, Target Circle rewards, exclusive designer collaborations, RedCard savings, pharmacy, grocery delivery
- Founded
- 1902, online since 1999
- Store Locations
- 1,900+ US stores
- Specialties
- Designer collabs, home decor
- Mobile App
- iOS, Android, Wallet Pay
Department Store
Walmart.com
“Save Money. Live Better.”
Everyday low pricesGrocery deliveryWalmart+
America's largest retailer offering unbeatable prices on everything from groceries to electronics, with Walmart+ membership providing unlimited grocery delivery and exclusive benefits.
Key Features
Walmart+ membership, grocery delivery, pharmacy services, rollback deals, price matching, auto care centers, financial services, marketplace sellers
- Founded
- 1962, online since 2000
- Store Locations
- 4,700+ US stores
- Specialties
- Low prices, groceries
- Mobile App
- iOS, Android, Walmart Pay
Marketplace
Etsy
“Keep Commerce Human”
Handmade & vintageSmall businessesUnique finds
A global marketplace for creative entrepreneurs and small businesses offering handmade, vintage, and craft supply items. The go-to destination for unique, personalized, and one-of-a-kind products.
Key Features
Handmade goods, vintage items, custom orders, seller stories, gift guides, craft supplies, wedding marketplace, sustainable products
- Founded
- 2005 in Brooklyn
- Active Sellers
- 5.4M+ creative entrepreneurs
- Specialties
- Handmade, vintage, custom
- Mobile App
- iOS, Android
Electronics
BestBuy.com
“Let's Talk About What's Possible”
Tech expertsGeek SquadPrice matching
America's leading electronics retailer offering the latest technology products with expert advice, Geek Squad support, and comprehensive installation and repair services.
Key Features
Geek Squad services, price matching, My Best Buy membership, curbside pickup, expert consultations, installation services, trade-in programs
- Founded
- 1966, online since 1996
- Store Locations
- 1,000+ US stores
- Specialties
- Electronics, tech support
- Mobile App
- iOS, Android
Fashion
Nordstrom.com
“The Nordstrom Way”
Free shipping & returnsPersonal stylingLuxury brands
Premier fashion destination offering luxury and contemporary brands with exceptional customer service, free shipping and returns, plus personal styling services and exclusive designer collaborations.
Key Features
Free shipping & returns, personal styling, curbside pickup, Try@Home service, Nordstrom Rack, beauty services, alterations, gift services
- Founded
- 1901, online since 1998
- Store Locations
- 350+ US stores
- Specialties
- Luxury fashion, service
- Mobile App
- iOS, Android
Home & Garden
Wayfair
“A Zillion Things Home”
22M+ productsHome specialistsAR visualization
The destination for everything home, offering millions of products across furniture, decor, kitchen, and garden categories with innovative AR visualization and design services.
Key Features
AR room visualization, design services, installation network, financing options, professional trade program, room planner tools, style quiz
- Founded
- 2002 in Boston
- Active Customers
- 32M+ annually
- Specialties
- Furniture, home decor
- Mobile App
- iOS, Android, AR features
Platform
Shopify Brands
“Make Commerce Better for Everyone”
1.7M+ merchantsIndependent brandsUnique products
Discover unique products from 1.7 million independent merchants powered by Shopify. From emerging brands to established businesses, find products you won't see anywhere else.
Key Features
Independent merchants, unique products, brand stories, direct-to-consumer, sustainable options, emerging designers, niche markets, personalized service
- Founded
- 2006 in Ottawa
- Platform Merchants
- 1.7M+ businesses
- Specialties
- Independent brands, DTC
- Mobile Commerce
- Shop Pay integration
Brand Store
Apple Store Online
“Think Different”
Ecosystem integrationPersonal setupToday at Apple
The ultimate destination for Apple products, offering the complete ecosystem with personalized setup, expert support, trade-in programs, and exclusive online experiences.
Key Features
Personal setup, trade-in program, AppleCare+, financing options, engraving services, business solutions, education discounts, Genius support
- Online Store Launched
- 1997
- Retail Stores
- 270+ US locations
- Specialties
- Technology ecosystem
- Mobile App
- iOS, Apple Pay
Warehouse Club
Costco Online
“Quality and Value for Members”
Member exclusivesBulk savingsKirkland Signature
America's leading membership warehouse club offering bulk quantities at wholesale prices, exclusive member benefits, and the popular Kirkland Signature private label brand.
Key Features
Bulk quantities, member pricing, Kirkland Signature products, pharmacy services, auto services, travel booking, business delivery, gas stations
- Founded
- 1983, online since 1998
- Members
- 118M+ worldwide
- Specialties
- Bulk buying, member savings
- Mobile App
- iOS, Android
Beauty
Sephora
“The Beauty Playground”
Beauty insiderVirtual try-onExpert advice
The ultimate beauty destination offering innovative virtual try-on technology, expert advice, and exclusive access to emerging and established beauty brands from around the world.
Key Features
Virtual try-on, Beauty Insider rewards, same-day delivery, beauty services, product sampling, brand exclusives, beauty classes, personalized recommendations
- Founded
- 1969, US since 1998
- Store Locations
- 460+ US stores
- Specialties
- Beauty, skincare, makeup
- Mobile App
- iOS, Android, AR features
Brand Store
Nike.com
“Just Do It”
Nike By YouSNKRS appNike membership
The global leader in athletic footwear and apparel offering personalized products through Nike By You, exclusive launches via SNKRS, and comprehensive fitness ecosystem integration.
Key Features
Nike By You customization, SNKRS exclusive releases, Nike membership benefits, Nike Training Club, Nike Run Club, store pickup, athlete inspiration
- Online Launch
- 1999
- Nike Stores
- 380+ US locations
- Specialties
- Athletic wear, innovation
- Mobile Apps
- Nike, SNKRS, Training Club
Home Improvement
HomeDepot.com
“How Doers Get More Done”
DIY projectsPro servicesInstallation
America's largest home improvement retailer offering everything for DIY projects and professional contractors, with expert advice, installation services, and tool rental programs.
Key Features
Project guides, installation services, tool rental, Pro Xtra rewards, bulk pricing, delivery & pickup, project calculators, expert advice
- Founded
- 1978, online since 1999
- Store Locations
- 2,300+ US stores
- Specialties
- Home improvement, tools
- Mobile App
- iOS, Android, Project Color
Fast Fashion
Zara.com
“Love Your Curves”
Fast fashionWeekly dropsTrend-driven
Spanish fast-fashion retailer known for quickly translating runway trends to affordable pieces, with new collections arriving weekly and innovative store integration features.
Key Features
Weekly new arrivals, trend forecasting, store integration, in-store pickup, outfit recommendations, size guide, sustainable collection, editorial content
- Founded
- 1975, online since 2010
- US Stores
- 100+ locations
- Specialties
- Fast fashion, trends
- Mobile App
- iOS, Android
Grocery Delivery
Instacart
“Groceries delivered in as fast as 1 hour”
1-hour delivery700+ retailersPersonal shoppers
The leading grocery delivery and pickup service partnering with over 700 retailers to deliver fresh groceries, pharmacy items, and everyday essentials in as fast as 1 hour.
Key Features
1-hour delivery, personal shoppers, multiple retailers, prescription delivery, alcohol delivery, EBT acceptance, group carts, smart suggestions
- Founded
- 2012 in San Francisco
- Retail Partners
- 700+ retailers
- Specialties
- Grocery delivery, convenience
- Mobile App
- iOS, Android
Eyewear
Warby Parker
“Designer Eyewear at a Revolutionary Price”
Virtual try-onHome try-onSocial mission
Revolutionary eyewear brand offering designer glasses at accessible prices with innovative virtual try-on technology and a social mission to provide glasses to those in need.
Key Features
Virtual try-on, Home Try-On program, prescription glasses, eye exams, progressive lenses, sunglasses, social impact, retail stores
- Founded
- 2010 in NYC
- Retail Stores
- 160+ US locations
- Specialties
- Eyewear, social impact
- Mobile App
- iOS, Android, AR features